AI-Enabled Marketing Consulting

Marketing teams
are being asked to do
more with the same.
I help them deliver.

Twenty years inside B2B and FinTech marketing — now redesigning marketing operating models with AI so teams ship faster, lift output quality, and grow pipeline without growing headcount.

See how I work → Start a conversation
Selected client work across
Broadridge· Luxolis· Confluence· Virgin Mobile· Grand & Toy· Bell Canada· Symantec· Telus· NRG· Rogers Publishing· American Express· ASTD· Liberty Mutual· Canadian Solar· Broadridge· Luxolis· Confluence· Virgin Mobile· Grand & Toy· Bell Canada· Symantec· Telus· NRG· Rogers Publishing· American Express· ASTD· Liberty Mutual· Canadian Solar·
01 — Engagements

Three ways to work together, built around the outcome.

i.
The AI Marketing Audit Starting Point
A focused assessment of your current marketing workflow — content, campaigns, segmentation, competitive intelligence — to identify the highest-leverage AI applications for your team. Delivered as a working roadmap your leadership can act on.
From $18K
2–3 weeks
ii.
Pilot Implementation Most Common
We stand up AI-assisted workflows inside one team or function — content engine, campaign ops, competitive intel, lifecycle. Built with your people, measured against real KPIs. The goal is durable capability, not a deck.
$45–80K
6–12 weeks
iii.
Fractional Marketing Leadership Ongoing
Senior marketing judgment on retainer for fintechs and B2B SaaS companies that need a strategic operator but aren't ready for a full-time VP. Positioning, GTM, team coaching, AI operating model — embedded with your leadership.
$10–15K / mo
3-month minimum
02 — Track record

Numbers from the last twenty years of operating.

200%+
Pipeline growth delivered through integrated campaigns at Broadridge across six years.
$300M
Acquisition I led marketing due diligence and post-merger plan for, including brand integration.
50%
YoY marketing-influenced pipeline lift at Confluence with embedded AI-assisted workflows.
100x
User growth at Luxolis from a built-from-scratch marketing, sales, and channel engine.
03 — Approach

How I think about AI in marketing.

i.

Operating model first, tools second.

Most AI marketing failures aren't technology problems — they're workflow and accountability problems. We start with how your team actually ships work and where the leverage points are. Tools come after the design.

ii.

Outcomes that show up in the pipeline report.

Cycle-time reduction, MQL quality, content output per FTE, sales enablement coverage. Real numbers your CFO already tracks — not vanity metrics about AI adoption.

iii.

Built with your team, not around them.

I'm an operator, not a vendor. Engagements are designed so your people own the capability when I leave. That's the only way the gains stick.

Valerie Jones
Valerie Jones · Toronto

Twenty years of B2B marketing. One specific problem to solve.

I've spent my career building product marketing, integrated campaigns, and demand engines for payments, fintech, and enterprise SaaS — most recently as Head of Global Marketing for Confluence's Investment Insights & Data division, and before that as VP of Marketing at Broadridge across wealth management, capital markets, and governance.

Along the way I've architected omnichannel campaigns that delivered 200%+ pipeline growth, led marketing for a $300M acquisition, and built marketing engines from scratch at venture-backed companies. The throughline is the same: translating complex products into messaging that lands and campaigns that convert.

What I'm doing now is pulling those reps forward. Marketing teams are being asked to ship more in the same calendar — without the headcount that used to come with it. AI is the way through, but only if the operating model around it is designed properly. That's the work.

ConfluenceHead of Global Marketing · 2023–2026
LuxolisVP Marketing & Sales · 2022–2023
BroadridgeVP Marketing · 2016–2022
VeridayVP Marketing · 2015–2016
MBALaurentian University
Honours BA, LawCarleton University
Let's talk

If your marketing team is being asked to do more, I should be your next conversation.

The best engagements start with a 30-minute call. No deck, no pitch — just a real conversation about what you're trying to ship and where you're stuck. If I'm the right fit, we'll talk through it. If I'm not, I'll tell you who is.

valeriehjones@gmail.com
LinkedIn → 416.543.9201 Toronto, ON